Submission Guidelines 



Submissions – Competitive | Working Papers, Abstracts

The conference accepts both work in progress (a working paper, or extended abstract) and completed work. We encourage submission of full papers (4-6k words approx.) to be presented in the traditional conference style (15 minutes presentation) or a 500 -1000 word abstract /working or developmental paper or an idea to be used in a discussion/huddle (read on to find out what this entails).   These will be made available in the proceedings on a memory stick. We are not asking for any transfer of copyrights; authors can still submit these papers to journals for publication. Submitted papers automatically qualify for the FMCd award competition on the ‘Most Innovative Paper’.

All papers will be double-blind peer reviewed. After the colloquium, a number of papers will be invited for development to submit to special issues in the following journals and book.


Discourse Zone: Huddles

A huddle in a workspace might be defined as a short team meeting with the emphasis on being concise and communicative in a timely manner. 

As part of the FMCd Colloquium we have adopted this philosophy by creating the notion of a ‘discourse zone: huddle’.  We wanted to create opportunities for research that might be in the very early idea/exploratory topic phase.  Either pre-working paper or very early on in the working paper timeline, or perhaps just a nugget of an idea that you or your research team might have and you wish to share it with the wider FMCd community to glean their expertise and points of view on your work.  The aim of the huddle is emphasized by the ‘discourse zone’ – the aim is to create a friendly, discursive space where researchers and academics can exchange ideas and the ‘presenter/s’ can freely communicate their ideas or framework.

Who is a Huddle suited to?

These are ideal for those who are new researchers, have a new idea they are exploring and want some additional expertise / views (to possibly take you in a new direction, or confirm your original ideas) they are a solid opportunity for PhD students and so on.  The aim is that the huddles are as inclusive and welcoming as possible. We invite all of you to attend at least one huddle on the day, to share your expertise and ‘give back’ to the community, which is an inherent aspiration of the FMCd. 

Huddle Format:

Huddles will take place alongside the organized track and will last up to 30 mins.  Depending on interest, we will view how many we can put into each one but they will have a maximum of 8 participants (plus the researcher/research team). 

Once we have the discourse huddle topics (please send them in as early as possible to help with our planning).  The presentation of your idea can be entirely imaginative there is just one rule:  NO SLIDES/presentation on a computer.  This is about bringing it back to basics and discovery. 

You must find a creative and tangible way to communicate your ideas (back of an envelope | poster | diagram on a piece of paper etc).  We will provide copies for you (if you give us enough time) or bring enough to share with up to 8 participants. 

How to Submit:

Please make it clear when you submit whether you are submitting a paper for:

·      A working paper / abstract (500 - 1000 words)

·      A full competitive paper (and which journal you wish for it to be considered for)

·      A full competitive chapter (for the book)

·      The discourse zone: huddle

Please note that we have agreed with the Journals that development and submission of your competitive papers can also be submitted after the colloquium, this is a unique opportunity and reflects the SIG’s recognition of time constraints associated with research development.  We hope you take this opportunity and help to grow and contribute to research in this discipline. 

Scholars seeking consideration of their papers for publication in any of the output opportunities should communicate such intention to the conference coordinators.


Submission Guidelines:

These will be dependent upon the specific journal that you are targeting (see their website) but for guidance see below. 


Submitting: A Huddle

Please see the guidelines above and if you would like to submit an idea for a huddle please email the Chair on (in the absence of any sophisticated submission tools, we may have to rely on this for all submissions! Thank you for your patience for this 'start up' network). 

Submitting: Working Papers / Abstract

These must be:

·      A maximum of 500 - 1000 words outlining the aim and focus of the study, introduction and literature review, methodology and findings so far (including references in the Harvard System, which may be excluded from the word count).  

·      We are in the period of discovery with our Colloquium so please take these guidelines as just that.  Submit what you have in a typically accepted format and the team of reviewers will advise you accordingly.  

·      Include names of authors and institutes including contact details and email addresses 



Submitting: Competitive Papers

(these may also be submitted after the colloquium, scaling up your working paper/abstract to a competitive paper)

Competitive papers must be: 

·      Original

·      A maximum of 4,000 – 6,000 words excluding abstract, appendices and references (Papers may contain tables and   figures)

·      Appendices and references must each begin on a new page, but be uploaded as part of the paper

All submissions should have a cover sheet that includes the following information:

•                Title of paper

•                Contact person’s name, institutional affiliation, mailing address, telephone number and email.

•                Names, institutional affiliations and email addresses of all other authors.

•                A suggested approach would be to include an overview of the theoretical context, research objectives or questions, research methodology, main findings and conclusions. However, we also welcome practitioner papers – the purpose of the abstract is to evaluate the quality and appropriateness of the paper to the intended audience.


Submitting: Chapter for the FMCd Book

•               If you have a chapter that you should wish to consider for presentation and publication on any topic that interrogates the broad subject area of Fashion Marketing Consumption and discourse, please submit your chapter proposal or full chapter following the guidelines below. As we are in the period of discovery with our network, we do not mean to be deliberately vague, but invite you to use your academic judgement on how you wish to present your work.  We anticipate inviting delegates to scale up their work from a huddle to a chapter (or an article) following all of the presentations at the colloquium.  For now, if you if you have a proposal for a chapter then follow the guidelines below but naturally, you do not need to complete the chapter. 

For submission:

•                Names, institutional affiliations and email addresses of all other authors (highlight the lead author for contact)

•               State whether a FULL or PROPOSAL for a chapter.   Title of the chapter

•               Proposal: outline the intended focus of the chapter, what problem or issue it will explore, rationale for its importance for consideration (a contemporary issue for example).  

•               Full chapter: A suggested approach would be to include an overview of the chapter its context and approach, a list of  objectives or questions that the chapter aims to address, review of the literature, 5-6 main headings and a summary/conclusions (recommendations if appropriate). However, we also welcome your direction on how the chapter should be presented and invite dynamic differences and eclectic suggestions, so long as they are framed within a robust discussion of relevant literature.