About the FMCd

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fmcd Mission statement

The FMCd research network is a special interest group aligned with the Academy of Marketing, that takes a transdisciplinary approach to interrogating and debating fashion marketing and consumption issues; it aims to contribute to knowledge, research and publications in this subject territory through the combined efforts and engagement of its membership, network and community.  

The FMCd network aims to enhance study of the subject through engagement with a diverse range of research directions and initiatives to provide a point of reference that crosses subject boundaries and the intersections that exist between them, in order to establish a welcoming and cooperative space devoted to discussion of fashion marketing consumption and discourse.